Engage Media Group Founder and Managing Director, Chris Cannon, recently had the pleasure of presenting at the AOP Publishing Tech Talk.
Titled “How audience insight can drive B2B lead generation revenue“, the presentation shared how TechFinitive – one of Engage Media Group’s leading brands – is delivering lead generation revenues with their B2B audiences. TechFinitive works with advertisers to deliver relevant content (both custom and editorial) to a list of target clients for their enterprise solutions, creating new opportunities to build awareness, consideration, and action. It allows advertisers to catch their key audiences at a moment when they’re looking for impartial content to support them in their own work and entice them with editorial content. By blending lead generation with content creation, they can deliver rich insights to their advertisers on how their key prospects are engaging with their content, whilst strengthening TechFinitive’s relationship with their readers by delivering relevant content.
AOP’s Publishing Tech Talk is designed to provide publishers with the information and inspiration they need to grow their businesses. Delegates can join their choice of four TechTalk Live sessions over two weeks – over 8th, 9th, 15th, and 16th October, all in central London. All publishers are welcome to attend the AOP Publishing Tech Talk sessions – which are free for members. Each week, attendees can also download a free report with the key takeaways and additional resources and information.