`
Delivering inspirational, insightful and informative content to IT and business professionals
Modern and professional design, with a clean layout that is easy to navigate.
Publishing a mix of original content and curated news stories.
Editorial team that includes experienced journalists, hands-on IT professionals and technology experts.
Meet some of TechFinitive’s writers and contributors
Nicole Kobie
Future of work | Collaboration
Nicole is a journalist and author who specialises in the future of technology and transport. Her first book is called Green Energy, and she’s working on her second, a history of technology.
Victoria Woollaston
Innovation | Cutting Edge
Freelance science and technology journalist with more than a decade’s experience writing for Wired UK, Alphr, Expert Reviews, TechRadar, Shortlist and the Sunday Times.
Zara Powell
Data | Security
Reporter for TechFinitive.com covering breaking Australian tech news and providing insight into other developments in the Asia-Pacific region. Based in Sydney.
Barry Collins
Cybersecurity | Data
20 years of experience working on national newspapers, websites and magazines. He was editor of PC Pro and is co-editor and co-owner of BigTechQuestion.com
Learn more about TechFinitive’s Editorial Team.
The World Has Changed
47% of US workers prefer to work in a hybrid model (Stanford)
Deloitte predicts that cloud revenue growth will be greater than 30% from 2021 through 2025 (Deloitte)
56% of CEOs say digital improvements have led to increased revenue (Gartner)
Digitally mature companies are 23% more profitable than their less mature peers (MIT)
Technology Marketers need to adapt
IT decision makers are only spending 17% of their buying journey talking to vendors
Digital and social content has become even more essential for ITDMs researching suppliers and purchases (Gartner)
44% of millennials prefer no sales rep interaction at all in a B2B setting (Gartner)
The typical buying group for a complex B2B solution involves six to 10 decision makers (Gartner) These are typically made up of IT and business professionals
No new B2B websites have launched in the technology publishing sector for over 10 years that address this audience shift
Introducing TechFinitive
Editorial voice is tailored for current and future IT and business decision makers; millennial professionals and those with similar values and motivations
We engage an audience who are excited by the innovation B2B technology delivers
TechFinitive provides trusted, unbiased content and opinion on B2B technology solutions and vendors
Content is delivered across digital channels including newsletters and social
TechFinitive recommends the best and most relevant vendor content on each IT topic